Social Pulse

The digital world moves fast—and staying ahead of the conversation is more critical than ever. Policynt Advisory’s Social Pulse service offers analysis of social media platforms, helping you understand how narratives form, spread, and influence audiences on a global scale. We monitor major social media platforms to track what’s being said, by whom, and how it’s resonating. Whether you're watching a specific issue, campaign, or region, we identify emerging trends, viral content, and shifts in sentiment as they happen. Our analysts combine technology and human insight to detect patterns that algorithms alone often miss—capturing nuance, irony, and culturally specific context.

Strategic Social Information

Social media isn’t just noise—it’s a barometer of public mood, a tool for influence, and a source of early warning. Our Social Pulse reports help you understand the dynamics of online discourse, from influencer networks and hashtag campaigns to coordinated narratives and reputational flashpoints. We offer thematic clustering, visualisation of conversations, and influencer mapping, all tailored to your needs. Whether you're assessing public perception, planning communications, or responding to a crisis, we give you the information to act with speed and precision.

Tailored Monitoring & Reporting

No two clients are the same. That’s why we provide fully customised social media monitoring, aligned with your strategic priorities. From daily updates and rapid alerts to in-depth periodic analysis, we build the right solution for your organisation—focused on the platforms, languages, and topics that matter most to you. Need to monitor a sudden issue or track a long-term campaign? We’ve got you covered with flexible, scalable options.

Understanding the Social Pulse

In a world where online sentiment can shift overnight and digital activism can shape policy agendas, understanding the social pulse is no longer optional—it’s essential. Our clients count on us to surface the signals in the noise and provide actionable insights with clarity, speed, and context.

Let us help you navigate the online world with confidence and foresight.